01 Choose a useful audience / Case 1
Define a recurring question you can answer accurately. Compare the same audience need across a Reel, a carousel, and a Story, then choose the format that suits the evidence. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
02 Choose a useful audience / Case 2
Define a recurring question you can answer accurately. Compare the same audience need across a Reel, a carousel, and a Story, then choose the format that suits the evidence. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
03 Choose a useful audience / Case 3
Define a recurring question you can answer accurately. Compare the same audience need across a Reel, a carousel, and a Story, then choose the format that suits the evidence. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
04 Choose a useful audience / Case 4
Define a recurring question you can answer accurately. Compare the same audience need across a Reel, a carousel, and a Story, then choose the format that suits the evidence. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
05 Make the profile promise clear / Case 1
Review name, bio, profile image, and the recent grid together. A visitor should be able to identify the topic and why future posts may help. Use any pinned or highlight options only if available and appropriate. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
06 Make the profile promise clear / Case 2
Review name, bio, profile image, and the recent grid together. A visitor should be able to identify the topic and why future posts may help. Use any pinned or highlight options only if available and appropriate. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
07 Make the profile promise clear / Case 3
Review name, bio, profile image, and the recent grid together. A visitor should be able to identify the topic and why future posts may help. Use any pinned or highlight options only if available and appropriate. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
08 Make the profile promise clear / Case 4
Review name, bio, profile image, and the recent grid together. A visitor should be able to identify the topic and why future posts may help. Use any pinned or highlight options only if available and appropriate. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
09 Research Instagram questions / Case 1
Use public comments, relevant account questions, and your own observations as evidence. Record where an idea came from. Search interest and your personal feed are starting points for inquiry rather than measurements of total demand. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
10 Research Instagram questions / Case 2
Use public comments, relevant account questions, and your own observations as evidence. Record where an idea came from. Search interest and your personal feed are starting points for inquiry rather than measurements of total demand. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
11 Research Instagram questions / Case 3
Use public comments, relevant account questions, and your own observations as evidence. Record where an idea came from. Search interest and your personal feed are starting points for inquiry rather than measurements of total demand. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
12 Research Instagram questions / Case 4
Use public comments, relevant account questions, and your own observations as evidence. Record where an idea came from. Search interest and your personal feed are starting points for inquiry rather than measurements of total demand. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
13 Choose pillars across formats / Case 1
Give each pillar a clear audience purpose. Reels may demonstrate action, carousels may organize a sequence, and Stories may support timely follow-up. These are editorial choices to test rather than fixed ranking rules. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
14 Choose pillars across formats / Case 2
Give each pillar a clear audience purpose. Reels may demonstrate action, carousels may organize a sequence, and Stories may support timely follow-up. These are editorial choices to test rather than fixed ranking rules. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
15 Choose pillars across formats / Case 3
Give each pillar a clear audience purpose. Reels may demonstrate action, carousels may organize a sequence, and Stories may support timely follow-up. These are editorial choices to test rather than fixed ranking rules. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
16 Choose pillars across formats / Case 4
Give each pillar a clear audience purpose. Reels may demonstrate action, carousels may organize a sequence, and Stories may support timely follow-up. These are editorial choices to test rather than fixed ranking rules. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
17 Connect discovery to a follow / Case 1
A discovered post should make its value understandable alone. The profile can then confirm the continuing value. Distinguish reach, profile activity, and follows where those fields are available, and keep their time windows clear. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
18 Connect discovery to a follow / Case 2
A discovered post should make its value understandable alone. The profile can then confirm the continuing value. Distinguish reach, profile activity, and follows where those fields are available, and keep their time windows clear. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
19 Connect discovery to a follow / Case 3
A discovered post should make its value understandable alone. The profile can then confirm the continuing value. Distinguish reach, profile activity, and follows where those fields are available, and keep their time windows clear. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
20 Connect discovery to a follow / Case 4
A discovered post should make its value understandable alone. The profile can then confirm the continuing value. Distinguish reach, profile activity, and follows where those fields are available, and keep their time windows clear. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
21 Plan a first content cycle / Case 1
Balance discovery, useful explanation, and conversation against production capacity. Choose a manageable schedule and a review date. Check professional tools and account status when a plan depends on an account-specific feature. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
22 Plan a first content cycle / Case 2
Balance discovery, useful explanation, and conversation against production capacity. Choose a manageable schedule and a review date. Check professional tools and account status when a plan depends on an account-specific feature. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
23 Plan a first content cycle / Case 3
Balance discovery, useful explanation, and conversation against production capacity. Choose a manageable schedule and a review date. Check professional tools and account status when a plan depends on an account-specific feature. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.
24 Plan a first content cycle / Case 4
Balance discovery, useful explanation, and conversation against production capacity. Choose a manageable schedule and a review date. Check professional tools and account status when a plan depends on an account-specific feature. Use the fictional account and audience in the worked example. State the intended placement and the evidence your draft needs.